Date: 11 Nov 2009 Comments: 0

What are the pros and cons of using private label rights products? Perhaps you’ve heard from both sides of the argument and now are looking for some clarification.

Here are some PLR tips to help you.

Many so-called experts will tell you that you can go right ahead and post PLR articles wherever you please. What they don’t tell you is that you will run into problems using this approach. Read on to find out why.

The Cons

1. Private label rights products must be reworked if you plan to use them for site content or article marketing, especially to avoid the duplicate content rules that some marketing sites impose. SEs will be less likely to list you if you don’t offer something unique for web surfers.
2. Your status as an expert in your field will fly out the window if you use PLR as is and people see the same material with other authors’ names in the byline.
3. You can’t be sure that the material isn’t plagiarized unless you run it through Copyscape. Using copyrighted material can get you into hot water with the original owners.
4. The writing is often deplorable because the work is based more on quantity than on quality and is produced by people who are not native English writers.
5. The research might not be accurate, which means unless you are knowledgeable on the subject, you could be passing on wrong information.

The Pros

1. PLR saves you the time involved in hiring a writer, which can include posting ads, investigating the bidders’ profiles, doing test assignments to ensure they can produce to your standards, etc.
2. You can claim full authorship of any PLR that you purchase or get  free. This saves you more time and effort because you do not have to do the writing and research.
3. Good quality PLR will include graphics, a sales page, the main product and all original files so you can modify them to suit your needs.
4. You can do anything you want with PLR (except resell the PLR license unless specified in your user agreement). You can add and edit the content, you can rewrite the entire thing if you wish, you can break it down into small articles or a mini-course for your subscribers. PLR articles on the same topic can be bundled into a giveaway report or ebooks.
5. Private label rights products can be purchased at prices ranging from cheap to expensive, but overall, they are less expensive than the cost of hiring a ghostwriter to produce quality work for you. A good writer will cost upwards of $15 per article and around $800 for an ebook. Whereas you can purchase quality PLR products as low as $2 per article or $8 – $20 per ebook with graphics and sales page.

These points should be sufficient to help you in making the important decision whether to use Private Label Rights products. Just keep in mind that you get what you pay for. You might find free PLR, but in all likelihood, it will have been widely distributed and used by other marketers.

PLR Tip: When choosing where to buy your PLR, consider sites that offer limited downloads. In other words, you want PLR that is restricted to a certain number of marketers; 50, 150, 200, 250 are common numbers to go by.